August 12, 2022

The 4-step framework for unignorable emails

We analyzed millions of emails and interviewed hundreds of high-performing SDRs. The result is a 4-step framework to write unignorable emails. Use this framework to get more replies, book more meetings, and generate more pipeline.

The 4-step framework

Great sales emails don’t have to be long. In fact, we believe the perfect sales email only contains 4 sentences.

Here are the 4 sentences that you need:

  • Personalized hook or problem-based observation
  • Smooth segway into your value prop
  • Value proposition teaster
  • Interest-based call-to-action

Here’s what that might sound like:

Let’s break it down sentence by sentence.

Step 1: Start with a personalized hook or problem-based observation

"Saw that you founded the LinkedIn group "Outbound BDRs" - really cool that you are building a community for BDRs to learn how to book more meetings!"

This is something I found on Gerald's LinkedIn profile. Show that you did your research. It pays off. Pick something that is relevant to what you are selling. You want to avoid your prospect thinking you sent them the same email you also sent to 100 other people.

Step 2: Create a smooth segway into your value prop

"Enabling BDRs to book more meetings is exactly what Creatext is about as well."

Make sure your email flows smoothly. Create a nice transition between your personalized hook/observation and the rest of your email.

Step 3: Tease your value prop

"We automate the research for BDRs and help them move faster with personalization."

Tease what you offer. But be careful: this is not a full pitch of all you offer. Remember, your goal is not to present every detail of your solution. For now, all you care about is getting a reply.

Step 4: End with an interest-based CTA

"Curious to learn more?"

According to Gong Labs, interest-based calls to action (CTAs) have the highest reply rate. You don’t have to ask for a meeting yet. If they reply, you can then go ahead and arrange a meeting.